“The eco-innovation that will revolutionize the toy sector”
SEPTEMBER 28 · MADRID
COAM – C/Hortaleza, 63
Eco Toy Day is the first meeting on sustainability in the toy industry and related sectors. It came into existence with the purpose of proposing alternatives and responses to the issues posed by this great challenge.
Eco Toy Day is a space for toy manufacturers to present opportunities and possibilities, with a combination of conferences and exhibition areas for sustainable materials and products.
Eco Toy Day opens up a window for dialogue, reflection, and the sharing of initiatives that contribute to the development of a sustainable economy in the toy sector, from a global perspective that addresses design, processes, logistics, marketing, and communication.
PROGRAMME ECO TOY DAY
Eco-innovation that will revolutionise the toy sector: Responses and alternatives to the challenges posed by sustainability in 2022.
10:00-10:30 What are we talking about when we talk about sustainability?
Sonia Sánchez, Consultant specialised in toys, impact and sustainability.
Author of “Changing the World, Toy by Toy”
What is sustainability and the circular economy in the present environment?
The limits of the current model: from vulnerability to business opportunity.
The Circular Economy: towards a bio-inspired paradigm in the toy sector.
10:30-11:00 A world without waste: Coca-Cola’s packaging strategy
Ana Gascón, Strategy Director of sustainable packaging in Europe at Coca-Cola Company
The Coca-Cola Company’s international vision and policy for their packaging action plan. Focus on the packaging life cycle: from the design and manufacture of bottles and cans, to recycling and reuse.
11:00-11:30 Ecodesign and product sustainability strategy
Pere Fullana, Director of the UNESCO Chair in Life Cycle and Climate Change at ESCI-UPF. Award for the best scientific contribution in Life Cycle Management, awarded by the International Society of Industrial Ecology.
11:30-12:00 Green Break
12:00-12:25 Sustainability regulation in Europe and Spain
Cristina Miró, AEFJ Technical Director
Review of both European and national regulations that affect or will affect in the near future sustainability in the business sphere, both in terms of production processes and marketing.
12:25-12:45 Green investments
Andrés Ferrer, CEO and cofounder of Omawa ecological footprint
The Transition to a more sustainable model.
Green credits play a key role in the European Green Deal to subsidise sustainable initiatives for a greener future.
12:45-13:45 Eco-innovation in materials and packaging
Moderator: Ana Ibáñez, Project Manager Innovative Materials and Manufacturing en AIJU
- María Pertegaz, comercial director Iberia & Greece Hasbro
- Alejandro Garcia, Lead Quality Engineer & Compliance-EMEA, Mattel
- Rui Marinho, Sales Agent Spain & Portugal, FKuR Kunststoff GmbH
Casos prácticos de innovación en materiales y envases y presentación de los resultados del proyecto de AIJU: «Biomateriales funcionales como alternativa en productos infantiles»
13:45-14:30 Eco-innovation in processes
Moderator: Pablo Busó, User Research Area Manager, toy and market expert AIJU
- Ignacio Ramos, business development manager de GEOMAG
- Paula Molina, responsable de sostenibilidad en Juguetes Cayro
- Rafael Rivas, director general de Miniland
- Daniel Solsona, diseñador industrial y de product senior en IMC Toys
Presentation of various cases of eco-innovation in processes from a perspective of packaging, logistics, material recycling, waste management and carbon and water footprint.
14:30-15:55 Lunch: Ecocatering
15:55-16:30 How does sustainability change marketing strategies?
Moderator: Anna López, Cluster Manager Kid´s Cluster
- Raquel Jiménez, Marketing Director Entertainment Area El Corte Inglés
- Ana Vazquez, CEO de Balboa
Definition of the changes in marketing strategies by toy companies.
From greenwashing to coherence between the essence of products or processes and communication.
16:30-17:15 Does sustainability make the grade? The approach of toy retailers
Moderator: Maite Francés, AEFJ Marketing Director
- Fernando Pérez, director of NPD Spain
- Andrea Enriquez, CEO and co-founder of Kidalos
- Nacho Gaspar, CEO of Toy Planet
Sustainability in retailing with practical examples and opinions from leading retailers.
17:15-17:55 Is there a new consumer of eco toys?
Pablo Busó, Expert in toys and markets.
AIJU’s User Research Area Manager
Main results of the Market Study “Sustainability and toys”, conducted with 3000 families in Spain with children from 1 to 12 years old.
17:55-18:35 10 steps you can take to become an eco-winner starting from tomorrow
José Luís Montes, Executive manager and expert in sustainability
Innovators must be dreamers, but to be successful they must also be pragmatists. Where do we start? What steps can we take so that we don’t go too far, nor fall short? Get a pencil (from a certified forest, of course), and paper (recycled, mind you), and take note.
18:35-18:45 Closing Session
SPEAKERS
Ana Gascón
Director of the Sustainable Packaging Strategy for Europe at The Coca-Cola Company
Sonia Sánchez
Sustainability consultant specialized in the toy sector / Author of “Changing the World Toy by Toy”
Pablo Busó
User Research Area Manager, toy and market expert AIJU
Cristina Miró
Technical director of the AEFJ
José Luis Montes
Manager, entrepreneur, and expert in sustainability
Anna López
Cluster manager KID´S CLUSTER
Fernando Pérez
Director of NPD Spain
Pere Fullana
Director of the UNESCO Chair in Life Cycle and Climate Change, Professor of the Master in Waste Management (UPM)
Ana Ibáñez
Project Manager Innovative Materials and Manufacturing en AIJU
Alejandro García Sanz
Chief quality engineer EMEA at Mattel
Ana Vázquez
Founder and CEO, Balboa Communication
Andrés Ferrer Santiago
CEO and Co-founder of Omawa Ecological Footprint
Ignacio Gaspar
CEO of Toy Planet
María Pertegaz
Commercial Director Iberia & Greece
Raquel Jiménez Enebral
Marketing Director Entertainment Area
Exhibitor area
ECO TOY DAY is an excellent opportunity for toy companies to present the sustainable products they are developing, which is why we have set up an area for companies to showcase their products.
The exhibitor areas will feature a 1 metre table, 1 chair, and space behind them to place a company roll-up display.
If you wish to access this category, you can register through the form and select the corresponding option (partner or non-partner).
ECO PLAY
ECO PLAY is an exhibition of sustainable toys proposed by young designers. It includes projects that explore how to promote attitudes and actions to care for the natural environment. These are toys that are durable, create long-term value, and use few materials. Play lines basically biodegradable, ecological and sustainable. In short, an exhibition of new toy concepts that respond to the current vision of society and environment, showing how young designers understand that they can give an answer to it.
NON-PARTNER (CONFERENCE)
250 € + VAT
Registration form
ASSOCIATES AEFJ, AIJU, KID’S CLUSTER, ASEPRI, TOY FEDERATION OF EUROPE:
160 €
From the second assistant per company, a 10% discount will be applied = 144 €
These discounts are not cumulative with each other.
Registration deadline until September 14th.
NOT ASSOCIATED AEFJ, AIJU, KID’S CLUSTER, ASEPRI, TOY FEDERATION OF EUROPE:
260 €
From the second attendee per company, a 10% discount will be applied = 234 €
These discounts are not cumulative with each other.
Registration deadline until September 14th.
ORGANISED BY:
SPONSORED BY:
La Ballaora, 1, 03440 IBI (Alicante)
Tel: 966 55 11 76
aefj@aefj.es
